Financial Data That Actually Makes Sense
We teach you to read between the numbers. Financial statements tell stories, and most people miss the good parts. Learn to spot what matters—and what's just noise.
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How We Got Here
Started in 2018 with a simple idea: financial education shouldn't feel like decoding ancient texts. Here's what happened since.
The Beginning
February 2018Launched our first workshop in Pleiku with twelve participants. Everyone showed up expecting spreadsheets and formulas. We talked about business decisions instead—turns out that's what people actually need.
Expansion Phase
August 2020Moved everything online during lockdowns. Thought it'd be temporary. Kept it anyway because people from Da Nang to Can Tho started joining. Geography matters less when you're teaching concepts, not textbooks.
Industry Recognition
March 2023Regional accounting firms started sending their junior analysts our way. Not for certification—for the practical interpretation skills they weren't getting elsewhere. That was validating.
Looking Forward
Q4 2025 - Q2 2026Building specialized tracks for different sectors. Manufacturing data looks different from retail, and tech startups have their own quirks. We're adapting our approach to match what people actually face at work.
What's Changing in Financial Analysis
Automation Shifts the Focus
Software handles calculations now. The real skill? Knowing which questions to ask when the numbers look weird. We spend more time on pattern recognition and less on manual computation—because that's where judgment actually matters.
Context Beats Precision
A perfectly accurate number in the wrong context tells you nothing useful. We're seeing more emphasis on industry benchmarks and comparative analysis. Understanding why your margin dropped 2% matters more than calculating it to three decimal places.
Real-Time Expectations
Monthly reports feel ancient when dashboards update hourly. The skill now is interpreting incomplete data quickly without jumping to conclusions. That balance between speed and accuracy—that's what employers actually want.
What We Actually Teach
Financial literacy isn't about memorizing ratios. It's about developing judgment. Here's what that looks like in practice, based on what we've learned from working with over 300 professionals since 2018.
Reading Between Lines
Balance sheets omit as much as they reveal. Learn to spot what's missing, what's buried in footnotes, and what management doesn't want to highlight. Skepticism is a skill you can develop.
Trend Analysis That Works
Looking at one quarter tells you almost nothing. We teach pattern recognition across multiple periods, adjusting for seasonality and one-time events. It's detective work with spreadsheets.
Industry-Specific Metrics
EBITDA means different things in different sectors. Retail has inventory turns, SaaS has churn rates, manufacturing watches capacity utilization. Generic analysis misses what actually drives value in each industry.
Practical Forecasting
Predictions are always wrong—the question is by how much. We focus on building reasonable assumptions and understanding sensitivity. What happens if growth slows? If costs spike? Planning for uncertainty matters more than precision.
Kristjan Vellend
Spent 14 years analyzing financials for regional firms before realizing most training focused on the wrong things. Now I teach what actually helps people make better decisions—not just calculate ratios.
