Why Traditional Financial Reports Often Miss the Point
Standard accounting reports are built for tax compliance and regulatory requirements. That's important, but it doesn't help you run your business day-to-day.
What actually matters is understanding your unit economics, your customer acquisition costs versus lifetime value, which products or services are subsidizing which others. Those insights rarely show up in conventional financial statements.
We've worked with plenty of businesses that had clean books but still couldn't figure out why growth felt so difficult. The numbers were accurate—they just weren't organized in a way that revealed the underlying business dynamics.